What We Learned from the First 1000 Scrolly Users: Friction, Focus, and the ADHD Advantage

When we launched Scrolly, we knew the problem was massive: the mindless, endless scroll was hijacking our focus and draining our mental batteries. We designed Scrolly as a playful yet powerful physical device to inject a moment of mindfulness and friction before you dive into distracting apps like TikTok or Instagram.

Now, with data and stories from our first 1000 users, a clear, powerful narrative has emerged. The results aren't just about reducing screen time—they're about reclaiming focus, breaking through procrastination, and providing a unique advantage for individuals with ADHD.

The Power of the Pause: Metrics That Matter

The core of Scrolly's effectiveness lies in the simple, physical tap required to block or unblock an app. For a brain wired for instant gratification, this small barrier makes a massive difference. Our initial data shows:

• 30% Average Reduction in Screen Time: Across our user base, we saw a significant drop in the time spent on blocked, distracting apps within the first two weeks of consistent use.

• The 'Guilt Scroll' Ended: Users overwhelmingly reported that when they did unblock an app, the physical action forced them to ask, "Am I doing this intentionally?" This pause shifted their behavior from unconscious compulsion to conscious choice, drastically reducing what we call the "guilt scroll."

• Increased Task Initiation: Perhaps the most exciting insight is the shift in behavior after choosing not to scroll. Users reported a smoother transition to high-value tasks, like work, studying, or household chores. The blocked social app wasn't just unavailable; it was mentally out of sight, out of mind.

The ADHD Advantage: Focus for the Dopamine-Seeker

One of the most striking trends in our user feedback came from individuals with Attention-Deficit/Hyperactivity Disorder (ADHD). The ADHD brain is often characterized by lower baseline levels of dopamine, making it highly susceptible to the instant, unpredictable rewards offered by social media platforms—a perfect recipe for hyperfocus on distractions.

Here's why Scrolly proved to be a powerful tool for the ADHD community:

1. Externalizing Impulse Control: ADHD often involves challenges with executive functions, particularly impulse control and time blindness. Digital solutions can be bypassed instantly. Scrolly turns a mental battle into a physical one. The need to physically tap the device provides a reliable, external cue that interrupts the automatic impulse to scroll.

2. Fighting the Hyperfocus Trap: Many users shared that they get "sucked in" for hours, losing all sense of time. By introducing friction, Scrolly gives the brain a chance to switch tracks before the hyperfocus lock-in occurs. It's an enforced moment of clarity before entering the rabbit hole.

3. A Non-Judgmental Guardrail: Unlike apps that scold you with notifications or simply lock you out, Scrolly is a simple tool. It removes the emotional charge and self-criticism often associated with poor focus. It's a funny, neutral device that helps you stick to your own stated goals.

“I've tried everything—app blockers, grayscale, moving my phone. But my ADHD brain always finds a loophole. Scrolly is the only thing that works because the physical tap makes me stop and think. It’s a tiny, powerful interruption that breaks the trance.” — A Scrolly User (Diagnosed with ADHD)

The Takeaway: Stop Fighting Your Brain, Start Using Tools

Our first 1000 users confirm a simple truth: our willpower is no match for billion-dollar algorithms designed to keep us hooked. The solution isn't greater mental effort; it's better design.

Scrolly is not a punishment; it's a helpful nudge. It respects the nature of your brain—whether neurotypical or neurodiverse—and simply introduces the necessary friction to turn unconscious habit back into intentional action.

Ready to End Mindless Scrolling? Meet Scrolly.

To overcome phone addiction, start with small, intentional changes such as setting app limits, disabling non-essential notifications, or creating no-phone zones at home or work. Tools like Scrolly can make a huge difference.

Scrolly is a funny physical device (connected to the app) that helps people block distracting apps — like Instagram or TikTok — with a single tap. To unblock them, you simply tap again, adding a small moment of friction and mindfulness before diving back in. It’s simple, but super effective for reducing screen time and regaining focus.

Get your own physical Scrolly — it works seamlessly with the app to help you block distracting apps — available now at https://scrollyapp.io